These are the principles we will adhere to behaviorally, be held accountable to ourselves, and expect from all team members. We want people who are ready to take the necessary risks and embody the behaviors we value.

1. We seek truth

"The truth is rarely pure and never simple." – Oscar Wilde

Truth is the foundation for our trust. Seeking it means being honest—with ourselves, our team, and our work.

This principle guides us in three key ways:

1. In feedback: We embrace radical transparency. Feedback is clear, direct, actionable—and delivered with respect. By focusing on what’s true rather than what’s comfortable, we help each other improve and build a culture of trust.
2. In problem-solving: We dig deeper to uncover root causes, even when the answers are counterintuitive or illogical. We don’t say that an issue is solved until we fully understand where it came from.
3. In decision-making: We prioritize evidence and data over opinions or habits.

When we seek the truth, we uncover clarity that drives stronger trust and better decisions.

1. We are high-leverage

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln

Time is our most valuable resource, and how we spend it defines the outcomes we achieve.

This principle guides us in two key ways:

1. Prioritize what matters most: We ask ourselves, “Is this the best use of my time right now?” If the answer is no, we redirect our energy to the highest-impact tasks that really move the needle
2. Work smarter, not harder: Preparation and strategy come first. We invest the necessary time to plan, simplify, and think critically before acting, ensuring we get the most out of our efforts.

When we master our time, we master our results.

1. We are courageous